MARKETING INSIGHT & TECHNOLOGY CONFERENCE during CTC2023 FESTIVAL is a worthwhile conference for marketers and business owners. Attendees were introduced to up-to-date insights and innovative technologies.

This year, G-Able and InsightEra co-hosted a special session on 22nd June dubbed “Essential ways to transform your business with Technology & Creativity.” 

Pramote Phongsuwan, G-Able’s Head of Corporate Marketing & Branding, with Nareerat Saetiew, InsightEra’s CEO & Co-Founder, and Kanaporn Hutcheson, GREYnJ UNITED’s Chairwoman, discussed business transformation mindset and approach using technology and creativity. During the session, they answered what every business primarily and constantly asked, “How important digital transformation is to modern businesses.”

The speakers shared that transformation was no longer a choice. It became a part of every business. Everybody in every organization must realize this and keep transforming to stay in touch with the market in the way that matches internal cultures.

The session also touched on other interesting topics such as benefits of transformation, components and steps to begin transforming, and trends in digital transformation.

InsightEra’s Nareerat gave an example from tech adopter’s view. 

“Why Marketing only closed a few deals although they generated considerable amount of leads? To answer this question, we must clearly understand customer journey. Who are the customers? Where do they know us from? Which channels do they want to connect with us? Answering these questions before you begin transformation lets you know where to transform and helps build transparency in every department.”

GREYnJ UNITED’s Kanaporn shared creative agency’s view. 

“Before transformation, ask yourself, “Where are we?” There are too many tools available, but which ones do we really need? Thinking about the ultimate outcome helps organizations effectively employ tools.”

G-Able’s Pramote left a key takeaway that will bring your business to the next chapter. 

There’s no fear to try digital transformation. Develop a change mindset. Combine technology, business, and creativity together to create a blueprint that propels your business towards the next opportunity with speed and result.”

During the FESTIVAL, InsightEra also showcased several MarTech tools to interested audiences at its booth, including DOM Social Listening and Social Analytics Tool.